AREB AMERICAN REBEL HOLDINGS INC

Overview and Growth

Fiscal 2025 results for AMERICAN REBEL HOLDINGS INC combined $9.52M of revenue with net loss of $34.33M and an operating cash outflow of $7.22M. At $9.52M, the top line establishes the operating scale supporting the company’s profit and cash-flow profile. Revenue was 16.6% below fiscal 2024 revenue of $11.42M, marking a top-line contraction. On a per-share basis, diluted EPS was -$63214.16, which connects the reported earnings outcome with the company’s diluted share count. Diluted shares averaged 543.00; this is the reported share base over which the company’s diluted per-share earnings were spread. At period end, total assets were $31.82M, framing the scale of the company’s operating and financing commitments. Asset turnover was 0.3x, relating the company’s annual revenue directly to the total assets reported at the period end.

Profitability

Direct costs exceeded revenue, producing a gross loss of $197.75K before operating expenses. Relative to revenue, the gross deficit measured 2.1% before operating expenses. The reported operating result was an operating loss of $14.76M, reflecting costs that exceeded gross profit. An operating margin of -155.0% reflected costs exceeding revenue-level gross profit by 155.0% of sales. The company ended the period with a net loss of $34.33M, extending the operating result through all remaining items. The net loss equaled 360.5% of revenue, showing the bottom-line deficit relative to the company’s sales base. The company reported negative EBITDA of $14.51M, adding a pre-interest, tax, depreciation, and amortization view of the operating shortfall. The pretax result was a loss of $34.33M, establishing the deficit before tax effects. Pretax margin was -360.5%, reflecting a pre-tax loss equal to 360.5% of revenue. Relative to period-end equity, the net loss represented 783.4%. Relative to total assets, the net loss represented 107.9%. The net loss widened to $34.33M from $17.60M in fiscal 2024.

Liquidity and Capital Structure

Total assets were $31.82M, supported by $27.44M of liabilities and $4.38M of shareholder equity. At period end, current assets of $5.64M compared with current liabilities of $25.97M, defining the company’s short-term resource position. The current ratio was 0.22x; current liabilities exceeded current assets, leaving a short-term liquidity deficit. Cash and equivalents totaled $147.59K, identifying the most liquid reported component available within the broader current-asset balance. Cash and equivalents represented 0.6% of current liabilities, showing the portion of near-term obligations matched by reported cash alone. The equity-to-assets relationship was 13.8%, placing book capital against the total resource base. Relative to total assets, liabilities measured 86.2%, complementing the separate equity-based view of the company’s capital structure. The cash-to-assets relationship was 0.5%, comparing reported cash and equivalents with the full positive asset balance. The asset base changed 218.0% from $10.01M in fiscal 2024, leaving current total assets higher year over year. Cash and equivalents were 48.7% lower than fiscal 2024 cash of $287.55K, showing the year-over-year change in liquid resources.

Cash Flow and Earnings Quality

Cash flow from operations was an outflow of $7.22M, showing that operations absorbed cash during the period. Capital spending of $329.44K added to the period’s operating cash use, reinforcing the overall cash deficit after investment for the year. The company recorded a $7.55M cash deficit after capital spending for the period. Free-cash-flow margin was -79.3%, reflecting a cash deficit equal to 79.3% of revenue after capital spending. Relative to total assets, the post-investment cash deficit measured 23.7%. Cash absorbed by operations increased from $7.02M in fiscal 2024 to $7.22M.

Based on the annual report for the fiscal year ending Dec 31, 2025. Analysis generated Oct 21, 2026.